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A brand kit is a set of visual and textual elements that establish a brand’s identity. Use the assets below for any design or partnership material. The brand kit lives in this documentation repo and is versioned in public — it is the source of truth. Link to it on GitHub; do not copy assets into shared drives.

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Browse the brand kit

All logos, marks, and assets — versioned in the docs repo.

Usage guidelines

Clear space, color, and do-not rules in one place.

Logos

Social

Token marks

  • Keep clear space around the logo equal to the height of the mark.
  • Do not recolor, rotate, stretch, or add effects to the logo or mark.
  • Do not place the wordmark on a busy background — use a solid Night or Sky surface.
  • Use the dark wordmark on light, the light wordmark on dark. Never invert manually.

At a glance


Colors

Gold is signature ink, used sparingly. Hubra’s marketing surfaces are warm dark or quiet light; gold is rare punctuation, never a fill color.

Typography


Voice

A short list of what to do and what to avoid when writing about Hubra: Do
  • State numbers as facts. “Six years of continuous operation.” Not “the most trusted validator.”
  • Use “delegate” for native staking; not “send.”
  • Call validators by their public vote identity when verification matters.
  • Treat the user as an adult making a measured decision.
Don’t
  • Use “premium banking” or other generic financial-marketing copy.
  • Call rewards “guaranteed.”
  • Use rocket emojis or countdowns.
  • Write “lamports” in user-facing copy. Use SOL throughout.

Partnerships

For partnership designs, co-marketing, or other custom collaborations, reach out: